A full understanding of all client’s goals aimed at defining what the project has to deliver.
Start: The Brand Value – Aesthetical References
Plus: State of the art definition
A study and research phase aimed at conjugating the defined goals of the project with solutions and methods.
Start: The Product – Target Analysis – The Competitors
Plus: Complete market analysis
The definition of the right approach to the project, by listing clearly the actions to be take, the basic concepts to implement and the time schedule.
Start: Definition of Basic Concepts – Action Definition – Approach Method
Plus: Time schedule definition – High return strategies
A functional definition of the characteristics of space aimed at reaching a correct merchandise sequence and a coherent flow, able to respond to the client’s requests.
Start: The Location – Relief – Layouting
Plus: Specific areas and flow concept