To recreate a material space able to transfer the same emotional feeling defined during the concept phase, in full adherence with the operational strategy. The materials, the colours and the fittings are integrated in a defined format, which is effective and aesthetically perfect.
Start: Materials – Colours – Decorations
Plus: Look and Feel
Definition of a brand identity which is complete in alla aspects related to the corporate design. The focus on coordination develops itself into the definition of the format.
Start: Corporate Design – Coordination of the aspects of the brand
Plus: Brand Analysis – Marketing Strategies
Planning of the display methods and of the criteria of category organization of the products. Search and integration of the correct typology of communication, in conjunction with all aspects of visual merchandising.
Start: Criteria for Product’s Display – Visual Book – Pop-Pos Integrated Study of Communication
Plus: Functional Analysis – Technology – Accessories and Implementation
Processing of all graphic proposals in adherence to the definition of communication issues and to the characteristics of the mood driven by the brand.
Start: Graphic Design – Interactive Design
Plus: Technologies Multichannel – Custom-Made Technologies